Ignite
The intelligent remarketing platform.
Your vehicles. Your buyers. Your channels. One intelligent ecosystem.
Find the best next move for every vehicle.
Platform
One platform. Your entire remarketing ecosystem.
Ignite brings your existing remarketing operation together without forcing you to replace the relationships, channels or processes that already work.
Technology powering DealerZone Marketplace.
2025 Ford Puma
1.0 EcoBoost Hybrid mHEV 125PS ST-Line 5dr
- Mileage
- 7,900 miles
- Appraisal
- Appraisal complete
- Status
- Ready
Release now
Illustrative vehicles · Not live stock
Your vehicles.Your buyers.Your channels.
Your pricing.Your processes.Your brand.
You retain control of the strategy.
Ignite provides the technology and intelligence to make it work harder.
Routes to market
Every route to market. One platform.
Different vehicles need different routes. Ignite gives your team control over the remarketing cascade, release timing and buyer audiences from one environment.
Buy It Now|Make an Offer|Live Auction|Closed Networks|Existing Channels
Buy It Now
Sell immediately at a controlled fixed price.
Make an Offer
Capture buyer demand while retaining control over acceptance.
Live Auction
Create competitive bidding across your chosen buyer networks.
Closed Networks
Control which buyers see which vehicles — and when.
Existing Channels
Continue using the external partners and routes that already work for you.
Nothing needs to be ripped out or replaced. Ignite brings it together.
Early appraisal
Start earlier. Sell sooner.
Why wait until a vehicle physically returns before deciding what happens next?
Ignite can bring appraisal forward into the customer journey, capturing vehicle and condition information before return.
- Customer hasn't returned vehicle yet
- Appraisal starts9:41Your vehicle
Enter your registration
We'll find your vehicle details automatically.
GBKX22 HBNFind my vehicle - Vehicle / condition / imagery captured9:41Damage
Any other damage?
✓Exterior · Front bumper
Scratched and scuffed on the lower front bumper corner.
✓Interior · Seat
Tear in the seat bolster leather.
Add anotherNo, continue9:41DamageAny other damage?
✓Exterior · Front bumper
Scratched and scuffed on the lower front bumper corner.
✓Interior · Seat
Tear in the seat bolster leather.
Add anotherNo, continue - Remarketing can begin earlier9:41Your vehicle
Is this your vehicle?

KX22 HBN
2022 Compact SUV
1.5 Hybrid Premium Edition 5dr
- Fuel
- Petrol Hybrid
- Transmission
- Automatic
- Colour
- Deep Ocean Blue
Yes, that's my vehicleGo back
- Appraise earlier.
- Value earlier.
- Prepare earlier.
- Identify the next buyer earlier.
- Begin remarketing earlier.
In the right circumstances, the next buyer can potentially be identified before the vehicle has even been returned.
Less downtime. Less unnecessary movement. Faster disposal.
Intelligence · Decision support
Intelligence that finds the best next move.
Ignite goes beyond managing workflow. It can bring together vehicle, valuation, buyer and historical performance data to help your team determine:
- What is this vehicle worth?
- Who is most likely to buy it?
- Which buyer network should see it first?
- Which channel is most likely to deliver the best outcome?
- When should it move to the next route?
Intelligence informs your decisions. Your team controls audience access, release settings and when vehicles progress through the remarketing cascade.
Vehicle
- Vehicle & condition
- Valuation
- Buyer behaviour
- Historical outcomes
Decision support · Your next move
- Buyer
- Channel
- Price
- Timing
Outcome → future decision intelligence
And every outcome creates more intelligence: What sold. Who bought it. Which channel converted. At what price. How quickly.
The right vehicle. The right buyer. The right channel. The right time.
Integrations
Built to connect.
Open API. Your ecosystem.
Ignite is designed to sit at the heart of your existing technology environment — not force you to rebuild it.
Our Open API architecture enables integration with the systems, data sources and partners already supporting your vehicle journey.
Your systems
DMS / stockFleet / contractInternal systems / applications
Ignite control layer
Data inActions orchestratedOutcomes back
Your ecosystem
Valuation / dataAppraisal / inspectionRepair / refurbishmentLogisticsExisting remarketingBuyer networks
Data can flow into Ignite, actions can be orchestrated across the remarketing journey and outcomes can flow back into your wider ecosystem.
Integrate what you have. Add what you need.
Additional reach
Marketplace
Powered by Ignite.
Extend your reach when you need it.
Your ecosystem comes first. DealerZone Marketplace is powered by Ignite and can be activated as an optional additional channel when selected vehicles need more buyer reach.
Ideal for sticky end-of-contract and PCP returns, aged stock, unwanted part-exchanges and other vehicles requiring additional buyer exposure.
Access an established national network of professional automotive buyers without dismantling your existing remarketing strategy.
- Your ecosystem
- Additional reach needed
- DealerZone MarketplaceNational professional buyer network
Sticky EOC / PCP · Aged stock · Unwanted PX · Harder-to-place vehicles
Your ecosystem remains yours. DealerZone Marketplace simply becomes another channel when you need it.
Strategic ecosystem
Your brand
Strategy, relationships and customer experience
Ignite
Platform & orchestration

Data, AI & automotive intelligence
Marketplace & professional buyer network
National vehicle repair capability
Together, these capabilities allow Ignite to connect technology, intelligence, buyers and physical vehicle services around a single remarketing journey.
End to end
One journey. End to end.
- 01
See earlier
- Early Appraisal
- Vehicle & Condition Data
- Valuation
- 02
Decide
- Intelligence
- Preparation
- Audience selection
- 03
Route
- Channel / release selection
- Buy It Now / Make an Offer / Live Auction / Existing Channel
- 04
Complete & learn
- Transaction
- Collection
- Performance Intelligence
One vehicle journey. One intelligent platform.

