Ignite

The intelligent remarketing platform.

Your vehicles. Your buyers. Your channels. One intelligent ecosystem.

Find the best next move for every vehicle.

Platform

One platform. Your entire remarketing ecosystem.

Ignite brings your existing remarketing operation together without forcing you to replace the relationships, channels or processes that already work.

Technology powering DealerZone Marketplace.

IgniteRemarketing
Upload stock
—
Vehicles live
—
Outstanding self appraisals
—
Awaiting collection / delivery
—
Cars sold
↓
Cars sold data (CSV)
Remarketing overview
Your remarketing operation
Remarketing team
Live / releasedIllustrative workspace
VRM / vehicleAppraisal / mileageAvailable toRelease
YE75 KHX2026 Ford Puma1.0 EcoBoost Hybrid mHEV 125PS ST-Line 5drINS-45498,420 mi · Condition reportApproved buyersLiveAvailable now
Scheduled releasesIllustrative workspace
VRM / vehicleAppraisal / mileageAvailable toRelease
LP75 VRN2025 Ford Kuga2.5 Duratec FHEV ST-Line X CVT 5drINS-454211,280 mi · Condition reportExisting channelHeldScheduled · Wed 7 Oct · 09:00
Release & audience settingsIllustrative workspace
VRM / vehicleAppraisal / mileageAvailable toRelease
WM75 FXW2025 Ford Puma1.0 EcoBoost Hybrid mHEV 125PS ST-Line 5drAppraisal complete7,900 mi · Appraisal completePreferred dealersReadyRelease now
MA75 OTU2025 Ford Transit Custom320 L1 H1 2.0 EcoBlue 136PS SportAppraisal complete16,210 mi · Appraisal completePreferred dealersHeldHeld by team
SG75 FLD2026 Ford Puma1.0 EcoBoost Hybrid mHEV 125PS ST-Line 5drINS-450812,940 mi · Condition reportApproved buyersReadyRelease now
Awaiting collection / delivery Open
YF72 PLD2022 EstateCollectionSale confirmedRC-48210Awaiting
IgniteRelease & audience settings
WM75 FXW
1 / 5

2025 Ford Puma

1.0 EcoBoost Hybrid mHEV 125PS ST-Line 5dr

Mileage
7,900 miles
Appraisal
Appraisal complete
Status
Ready
Release timing

Release now

Illustrative vehicles · Not live stock

Your vehicles.Your buyers.Your channels.

Your pricing.Your processes.Your brand.

You retain control of the strategy.

Ignite provides the technology and intelligence to make it work harder.

Routes to market

Every route to market. One platform.

Different vehicles need different routes. Ignite gives your team control over the remarketing cascade, release timing and buyer audiences from one environment.

Buy It Now|Make an Offer|Live Auction|Closed Networks|Existing Channels

01

Buy It Now

Sell immediately at a controlled fixed price.

Demonstration data

Stock
VRNVehicleMileageSale methodAvailable toPrice / reserveStatus
AB12 CDESample hatchback—Buy It NowFranchise only£—Live
FG34 HIJSample SUV—Make an OfferOpen Market£—Live
KL56 MNOSample estate—Timed auctionFranchise & Approved£—Scheduled
02

Make an Offer

Capture buyer demand while retaining control over acceptance.

Demonstration data

Offer activity
VRNVehicleAsking priceOfferReceivedStatus
AB12 CDESample vehicle£—£——New offerReview offer
FG34 HIJSample vehicle£—£——Counter sentReview offer
03

Live Auction

Create competitive bidding across your chosen buyer networks.

Demonstration data

Timed auction · lots
VRNVehicleCurrent bidBidsReserveReserve statusEnds in
AB12 CDESample vehicle£——£—Reserve met—
KL56 MNOSample vehicle£——£—Reserve not met—
04

Closed Networks

Control which buyers see which vehicles — and when.

Demonstration data

Stock
VRNVehicleMileageSale methodAvailable toPrice / reserveStatus
AB12 CDESample hatchback—Buy It NowFranchise only
Opens wider on schedule
£—Live
FG34 HIJSample SUV—Make an OfferOpen Market£—Live
KL56 MNOSample estate—Timed auctionFranchise & Approved£—Scheduled
05

Existing Channels

Continue using the external partners and routes that already work for you.

Demonstration data

Stock
VRNVehicleMileageSale methodAvailable toPrice / reserveStatus
AB12 CDESample hatchback—Buy It NowFranchise only£—Live
FG34 HIJSample SUV—Make an OfferOpen Market£—Live
KL56 MNOSample estate—Timed auctionFranchise & Approved£—Scheduled

Concept · Existing Channels

Illustrative only — stock can continue to the external partners and routes you already use.

Nothing needs to be ripped out or replaced. Ignite brings it together.

Early appraisal

Start earlier. Sell sooner.

Why wait until a vehicle physically returns before deciding what happens next?

Ignite can bring appraisal forward into the customer journey, capturing vehicle and condition information before return.

  1. Customer hasn't returned vehicle yet
  2. Appraisal starts
    9:41
    Your vehicle

    Enter your registration

    We'll find your vehicle details automatically.

    GBKX22 HBN
    Find my vehicle
  3. Vehicle / condition / imagery captured
    9:41
    Damage

    Any other damage?

    ✓

    Exterior · Front bumper

    Scratched and scuffed on the lower front bumper corner.

    ✓

    Interior · Seat

    Tear in the seat bolster leather.

    Add anotherNo, continue
    9:41
    Damage

    Any other damage?

    ✓

    Exterior · Front bumper

    Scratched and scuffed on the lower front bumper corner.

    ✓

    Interior · Seat

    Tear in the seat bolster leather.

    Add anotherNo, continue
  4. Remarketing can begin earlier
    9:41
    Your vehicle

    Is this your vehicle?

    Compact SUV ready for appraisal

    KX22 HBN

    2022 Compact SUV

    1.5 Hybrid Premium Edition 5dr

    Fuel
    Petrol Hybrid
    Transmission
    Automatic
    Colour
    Deep Ocean Blue
    Yes, that's my vehicleGo back
  1. Appraise earlier.
  2. Value earlier.
  3. Prepare earlier.
  4. Identify the next buyer earlier.
  5. Begin remarketing earlier.

In the right circumstances, the next buyer can potentially be identified before the vehicle has even been returned.

Less downtime. Less unnecessary movement. Faster disposal.

Intelligence · Decision support

Intelligence that finds the best next move.

Ignite goes beyond managing workflow. It can bring together vehicle, valuation, buyer and historical performance data to help your team determine:

  • What is this vehicle worth?
  • Who is most likely to buy it?
  • Which buyer network should see it first?
  • Which channel is most likely to deliver the best outcome?
  • When should it move to the next route?

Intelligence informs your decisions. Your team controls audience access, release settings and when vehicles progress through the remarketing cascade.

Vehicle

  • Vehicle & condition
  • Valuation
  • Buyer behaviour
  • Historical outcomes

Decision support · Your next move

  • Buyer
  • Channel
  • Price
  • Timing

Outcome → future decision intelligence

And every outcome creates more intelligence: What sold. Who bought it. Which channel converted. At what price. How quickly.

The right vehicle. The right buyer. The right channel. The right time.

Integrations

Built to connect.

Open API. Your ecosystem.

Ignite is designed to sit at the heart of your existing technology environment — not force you to rebuild it.

Our Open API architecture enables integration with the systems, data sources and partners already supporting your vehicle journey.

Your systems

DMS / stockFleet / contractInternal systems / applications

Ignite control layer

Data inActions orchestratedOutcomes back

Your ecosystem

Valuation / dataAppraisal / inspectionRepair / refurbishmentLogisticsExisting remarketingBuyer networks

Data can flow into Ignite, actions can be orchestrated across the remarketing journey and outcomes can flow back into your wider ecosystem.

Integrate what you have. Add what you need.

Additional reach

Marketplace

Powered by Ignite.

Extend your reach when you need it.

Your ecosystem comes first. DealerZone Marketplace is powered by Ignite and can be activated as an optional additional channel when selected vehicles need more buyer reach.

Ideal for sticky end-of-contract and PCP returns, aged stock, unwanted part-exchanges and other vehicles requiring additional buyer exposure.

Access an established national network of professional automotive buyers without dismantling your existing remarketing strategy.

  1. Your ecosystem
  2. Additional reach needed
  3. DealerZone MarketplaceNational professional buyer network

Sticky EOC / PCP · Aged stock · Unwanted PX · Harder-to-place vehicles

Explore Marketplace

Your ecosystem remains yours. DealerZone Marketplace simply becomes another channel when you need it.

Strategic ecosystem

Your brand

Strategy, relationships and customer experience

Ignite

Platform & orchestration

Data, AI & automotive intelligence

DealerZone Marketplace

Marketplace & professional buyer network

National vehicle repair capability

Together, these capabilities allow Ignite to connect technology, intelligence, buyers and physical vehicle services around a single remarketing journey.

End to end

One journey. End to end.

  1. 01

    See earlier

    • Early Appraisal
    • Vehicle & Condition Data
    • Valuation
  2. 02

    Decide

    • Intelligence
    • Preparation
    • Audience selection
  3. 03

    Route

    • Channel / release selection
    • Buy It Now / Make an Offer / Live Auction / Existing Channel
  4. 04

    Complete & learn

    • Transaction
    • Collection
    • Performance Intelligence

One vehicle journey. One intelligent platform.

Ignite

Book an Ignite demo.